Visa Integrated Campaign
Visa繹尚整合行銷
Visa繹尚開關面板除了固定的樣試外,消費者可以依自已的家裝風格定製自已喜愛的面板。根據產品以及中國消費者的特性,我們以家居風水及開關面板的結合作主軸發展出一套整合行銷方案。其內容包涵風水推算app、病毒視頻及社交平台話題。
The visa product line is a series of switch panels that allow the consumers to customize the panels with their own designs or choose from a wide variety of existing templates. Based on the characteristics of the product and the Chinese consumers, we came up with an integrated campaign that combines the concept of feng shui and home renovation to further create the need for purchase. This campaign is driven by the feng shui telling app, viral video, and social media discussions.
Powex Promotion Campaign
Powex 產品推廣
施耐德電氣的Powex是一款中高端插線板。產品的亮點為優美的設計、防塵蓋、防浪涌及內置USB接口。在比較競品後,防塵蓋功能是其他市售品牌中較少見的。因此我們把防水防塵及易於清潔做為主打功能。行銷手法上偏向於傳統的線上/線下的模式。
Powex is Schneider Electric’s mid-high end extension socket rack. It’s highlights are: smooth disign, a dust cover, surge protection, and built-in USB ports. Compared to other competitors, the dust cover is not a common feature in other brands. Therefore, we positioned the dust cover as the key selling point. This campaign is a more traditional one that includes above the line (print ads and OOH) and below the line (POSMs).
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