Front Door Farm Identity System
門前菜園品牌識別系統
門前菜園是客戶的一個創業項目。主要是以O2O與實體店的結合來販售有機蔬果。 Logo的元素為牛、車與幼苗來帶出純樸、實在、新鮮的產品及企業精神。
Front Door Farm is start-up project of the client. It is a combination of O2O and a physical store that sells organic produce. The logo consists of an ox, a cart, and a sprout that carry out the key value of the brand: down to earth, honest and fresh.
Calvin Airlines Identity System
Calvin 航空公司品牌識別系統
Calvin Airlines 是一間虛構的航空公司。此設計作品是我在學期間所做的第一套CI。 LOGO部份以三個變形的C組成一隻鳥的形狀。 流線上揚的外形呈獻了翱翔天際的氣勢。 簡單的圖型-文字組合凸顯了該航空公司高效，精練的企業文化。
Calvin Airlines was a fictional airline. This project is my first attempt on corporate identity design. The logo consists of three warped Cs that are inter-twined into the shape of a bird. The slick lines and up-ward direction convey a soaring aspiration. The simple graphic-typography composition emphasizes the company’s highly-efficient and refined corporate culture.
The Bronx Zoo Identity System
布朗士動物園品牌識別系統
此設計的目的是幫助紐約市享有盛名的布朗士動物園進行品牌重塑。內容包括了Logo、文具、禮品、交通工具以及環境標示。現用的設計相對複雜，為了改善這一問題，新設計採用簡潔的文字 logo，字體選用 Hoefler & Frere-Jones 的 Gotham Black ，並帶出一點紐約的時尚感。 X的變形讓原本生硬的字體更加親近友好。 另一個重要的設計元素是動物的皮毛，將每種動物的特有的膚色和質地融入設計物品中，賦予單一的設計一種動物園的色彩，多變有趣。
The goal of this design was to redesign the identity system of New York City’s most prestigious Bronx Zoo. This new identity system includes logos, stationary, transportation and signage systems. Due to the complexity of the current design, I used a new approach of a pure font logo. I also chose Hoefler & Frere-Jones’ Gotham Black as a motif to bring out a trendy hint of NYC. The alternation of the X softens the hardness of this bold sans-serif face slightly. The other important design element is the fur of the animals. I incorporated the skins of the animals into every object to add more flavor and variety to the design.
Other Logo Designs
其他LOGO設計
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